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While the potential benefits of integrating humour into advertisements are widely understood, the reasons why these effects emerge are not. Drawing on literature about the impact of psychological feelings of power, this research aims to examine how power motivation interacts with the presence of disparaging humour in ads to influence ad-related outcomes.

Following the measurement (Study 1) or manipulation (Study 2) of power motivation, participants viewed an ad featuring either disparaging humour or one of the following alternatives: no humour (Study 1) or non-disparaging humour (Study 2). Sense of superiority, brand attitude, ad claim recall and the perceived humorousness of the ad were then assessed.

Featuring disparaging humour in an ad increased participants’ sense of superiority, but only among those with high power motivation. Among such participants, this heightened sense of superiority increased the perceived humorousness of the disparaging humour (Studies 1 and 2), induced more favourable attitudes towards the brand featured in the ad (Studies 1 and 2) and enhanced ad claim recall (Study 2). These effects did not, however, extend to ads featuring non-disparaging humour (Study 2), indicating that it was the presence of disparaging humour, and not humour per se, that was responsible for these effects.

These findings break open the “black box” of humour by identifying why consumers perceive disparaging humorous content to be funny, when this effect will occur and what impact this will have on advertising-related outcomes.

The ethicality of using audience segmentation in social marketing contexts has typically been framed within either a consequentialist or non-consequentialist perspective, leading to a hitherto intractable debate. This paper seeks to shed new light on this debate using two alternative ethical frameworks: the theory of just health care (TJHC) and integrative social contracts theory (ISCT).

The paper uses cross-sectional survey data from a Kenyan social marketing campaign that aimed to increase awareness and support for the use of anti-retroviral therapy (ART), a class of drugs that inhibit the development of HIV.

Application of the TJHC and ISCT to the Kenyan social marketing campaign revealed the use of audience segmentation to be ethically justified. Moreover, the TJHC provided a useful framework for guiding decisions about the selection of target audience(s) in health-related contexts.

In situations where there are known asymmetries in exposure to mass media channels, adopting a non-segmented mass-media approach may unintentionally entrench pre-existing disparities in health knowledge.

The application of the TJHC and ISCT to health-related social marketing contexts offers a means of resolving the longstanding debate about the ethicality of audience segmentation. The ethical principles underpinning the TJHC also provide a decision-making framework to guide discussions about whether audience segmentation should be based on cost-effectiveness (consequentialism) or need (non-consequentialism). This is particularly relevant in social marketing settings, where the resources available for conducting campaigns are often limited and segmentation decisions about the groups that are targeted or excluded can have important health-related implications.

Multiple environmental behaviors will need to be adopted if climate change is to be addressed, yet current environmental decision-making models explain the adoption of single behaviors only. The purpose of this paper is to address this issue by developing and evaluating a decision-making model that explains the co-adoption, or coaction, of multiple environmental behaviors.

To test its cross-national utility, the model was assessed separately among online survey panel respondents from three countries: Australia (n=502), the UK (n=500), and the USA (n=501). In total, three environmental behaviors were examined: sourcing electricity from a green energy provider, purchasing green products, and public transport use. For each behavioral pair, participants were grouped according to whether they had enacted coaction (performed both behaviors), some action (performed either behavior), or no action (performed neither behavior).

Irrespective of national sample and behavioral pair, those who engaged in coaction perceived greater personal benefits from reducing their CO₂ emissions than those who enacted some action or no action. Moreover, perceived consumer effectiveness was typically greater among coaction participants than those in the no action group. Finally, perceived consumer effectiveness did not differ among those who had enacted coaction or some action.

The current findings suggest that personal benefits and perceived consumer effectiveness are important motivational antecedents for the decision to engage in environmental coaction. International commercial or social marketing campaigns aimed at encouraging the adoption of multiple environmental behaviors should therefore seek to leverage these motivational factors.

This paper aims to extend the literature on wicked problems in consumer research by exploring athlete and consumer vulnerability in sport and the potential role that social marketing can play in addressing this problem.

This paper conceptualises the wicked problem of athlete and consumer vulnerability in sport, proposing a multi-theoretical approach to social marketing, incorporating insights from stakeholder theory, systems theory and cocreation to tackle this complex problem.

Sport provides a rich context for exploring a social marketing approach to a wicked problem, as it operates in a complex ecosystem with multiple stakeholders with differing, and sometimes conflicting, objectives. It is proposed that consumers, particularly those that are highly identified fans, are key stakeholders that have both facilitated the problematic nature of the sport system and been rendered vulnerable as a result. Further, a form of consumer vulnerability also extends to athletes as the evolution of the sport system has led them to engage in harmful consumption behaviours. Social marketing, with its strategic and multi-faceted focus on facilitating social good, is an apt approach to tackle behavioural change at multiple levels within the sport system.

Sport managers, public health practitioners and policymakers are given insight into the key drivers of a growing wicked problem as well as the potential for social marketing to mitigate harm.

This paper is the first to identify and explicate a wicked problem in sport. More generally it extends insight into wicked problems in consumer research by examining a case whereby the consumer is both complicit in, and made vulnerable by, the creation of a wicked problem. This paper is the first to explore the use of social marketing in managing wicked problems in sport.

Turbomachinery, including pumps, are mainly designed to extract/produce energy from/to the flow. A major challenge in the numerical simulation of turbomachinery is the inlet flow rate, which is routinely treated as a known boundary condition for simulation purposes but is properly a dependent output of the solution. As a consequence, the results from numerical simulations may be erroneous due to the incorrect specification of the discharge flow rate. Moreover, the transient behavior of the pumps in their initial states of startup and final states of shutoff phases has not been studied numerically. This paper aims to develop a coupled procedure for calculating the transient inlet flow rate as a part of the solution via application of the control volume method for linear momentum. Large eddy simulation of a four-blade axial hydraulic pump is carried out to calculate the forces at every time step. The sharp interface immersed boundary method is used to resolve the flow around the complex geometry of the propeller, stator and the pipe casing. The effect of the spurious pressure fluctuations, inherent in the sharp interface immersed boundary method, is damped by local time-averaging of the forces. The developed code is validated by comparing the steady-state volumetric flow rate with the experimental data provided by the pump manufacturer. The instantaneous and time-averaged flow fields are also studied to reveal the flow pattern and turbulence characteristics in the pump flow field.

The authors use control volume analysis for linear momentum to simulate the discharge rate as part of the solution in a large eddy simulation of an axial hydraulic pump. The linear momentum balance equation is used to update the inlet flow rate. The sharp interface immersed boundary method with dynamic Smagorinsky sub-grid stress model and a proper wall model is used.

The steady-state volumetric flow rate has been computed and validated by comparing to the flow rate specified by the manufacturer at the simulation conditions, which shows a promising result. The instantaneous and time averaged flow fields are also studied to reveal the flow pattern and turbulence characteristics in the pump flow field.

An approach is proposed for computing the volumetric flow rate as a coupled part of the flow solution, enabling the simulation of turbomachinery at all phases, including the startup/shutdown phase. To the best of the authors’ knowledge, this is the first large eddy simulation of a hydraulic pump to calculate the transient inlet flow rate as a part of the solution rather than specifying it as a fixed boundary condition. The method serves as a numerical framework for simulating problems incorporating complex shapes with moving/stationary parts at all regimes including the transient start-up and shut-down phases.

This paper analyzes the connection between black political protest and mobilization, and the rise and fall of a black urban regime. The case of Oakland is instructive because by the mid-1960s the ideology of “black power” was important in mobilizing two significant elements of the historically disparaged black community: (1) supporters of the Black Panthers and, (2) neighborhood organizations concentrated in West Oakland. Additionally, Oakland like the city of Atlanta also developed a substantial black middle class that was able to mobilize along the lines of its own “racialized” class interests. Collectively, these factors were important elements in molding class-stratified “black power” and coalitional activism into the institutional politics of a black urban regime in Oakland. Ultimately, reversal factors would undermine the black urban regime in Oakland. These included changes in the race and class composition of the local population: black out-migration, the “new immigration,” increasing (predominantly white) gentrification, and the continued lack of opportunity for poor and working-class blacks, who served as the unrequited base of the black urban regime. These factors would change the fortunes of black political life in Oakland during the turbulent neoliberal era.

This paper expands upon existing sports sponsorship 'match-up' research by offering an interview-driven, empirically-grounded, 'thick' description of the decision-making processes of sports organisations in developing athlete-sponsor-team relationships. By focusing on a particular NASCAR (The National Association for Stock Car Auto Racing) organisation (BAM Racing), the study offers an in-depth interpretation of the sometimes 'messy' methods employed by executives in grafting an effective, synergistic match-up. The paper concludes with a discussion on the theoretical and practical implications of these findings.

This paper aims to present recently published resources on information literacy and library instruction through an extensive annotated bibliography of publications covering all library types.

This paper annotates English-language periodical articles, monographs, dissertations and other materials on library instruction and information literacy published in 2017 in over 200 journals, magazines, books and other sources.

The paper provides a brief description for all 590 sources.

The information may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.

This paper presents a theoretical definition of protest that overcomes the bifurcation of politics and culture in mainstream social movement research. The model is grounded in a study of drag performances, which have a long history in same-sex communities as vehicles for expressing gay identity, creating and maintaining solidarity, and staging political resistance. Extending Tilly’s concept of repertoires of contention, we propose the term “tactical repertoires” to refer to protest episodes, and we identify three elements of all tactical repertoires: contestation, intentionality, and collective identity. We combine social constructionist perspectives on gender and sexuality, the social movement literature, and writings in performance studies to understand how drag performances function as tactical repertoires of the gay and lesbian movement. We argue that because they are entertaining, drag shows illuminate gay life for mainstream audiences and provide a space for the construction of collective identities that confront and rework gender and sexual boundaries.